양성원 수양재

Chapter 01 복지경영학의 이해 ······················································································································ 7

1. 복지경영학이란 무엇인가? ······························································································· 9

2. 복지경영학의 필요성 ········································································································· 14

3. 비영리경영의 접근 ············································································································· 17

Chapter 02 경영학의 이해 ····························································································································· 25

1. 경영이란 ································································································································· 27

2. 경영자의 이해 ······················································································································· 35

3. 경영자의 능력과 역할 ······································································································ 38

Chapter 03 기업의 경영활동과 경영시스템 ······················································································· 43

1. 기업의 미션, 비전, 핵심가치 ······················································································ 45

2. 기업의 목표, 전략, 정책 ································································································ 54

3. 경영시스템의 구축 ············································································································· 59

4. 기업의 성과분석 ·················································································································· 64

Chapter 04 경영전략과 기업환경 ·············································································································· 67

1. 경영전략과 복지경영 ········································································································· 69

2. 기업환경과 복지경영 ········································································································· 75

3. 경영전략 유형과 복지위기 ···························································································· 81

Chapter 05 조직문화 ·········································································································································· 93

1. 조직 ············································································································································· 95

2. 조직문화 ··································································································································· 99

3. 조직 변화 ······························································································································ 108

4. 젠더와 조직문화 ··············································································································· 110

Chapter 06 윤리경영 ······································································································································· 113

1. 윤리경영 ································································································································ 115

2. 기업의 사회적 책임(CSR) ························································································· 121

3. 지속가능경영 ······················································································································· 124

4. ESG 경영 ····························································································································· 126

Chapter 07 고객 관계관리 ·························································································································· 133

1. 고객 관계관리의 정의와 등장 배경 ····································································· 135

2. CRM의 진화 ······················································································································ 140

3. CRM의 전략 ······················································································································ 144

4. CRM의 방향 및 NPO 기관에서의 CRM ······················································ 151

Chapter 08 인적자원관리 ····························································································································· 155

1. 인적자원관리 배경 ·········································································································· 157

2. 인사관리 ································································································································ 164

3. 인적자원관리의 최근 트렌드 ···················································································· 171

4. 사회복지영역에서의 인적자원관리 ········································································ 179

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Chapter 09 지식 중심과 사회적 기업의 복지경영 ···································································· 181

1. 지식 중심의 복지경영 ··································································································· 183

2. 사회적 기업의 순환별 복지경영 ············································································· 186

3. 사회적 기업의 기능별 복지경영 ············································································· 190

Chapter 10 사회복지경영과 리더십 ······································································································ 199

1. 사회복지적 리더십과 복지경영 ··············································································· 201

2. 리더십의 이해 ···················································································································· 205

3. 리더십 이론 ························································································································· 214

4. 리더십의 결론 ···················································································································· 219

Chapter 11 포토보이스와 NPO 경영 ·································································································· 223

1. 포토보이스와 NPO 경영 ···························································································· 225

2. 포토보이스가 NPO 경영에 미치는 영향과 가치 ········································ 225

3. 포토보이스를 통한 NPO 경영의 사례 연구 ·················································· 227

Chapter 12 사회서비스 ·································································································································· 247

1. 사회서비스의 이해 ·········································································································· 249

2. 사회서비스 사업의 이해 ······························································································ 256

Chapter 13 복지경영의 도약과 모색 ··································································································· 269

1. 기업윤리와 복지경영의 합리성 ··············································································· 271

2. 문화복지와 복지경영의 전망 ···················································································· 283

3. 복지경영의 도약과 모색 ······························································································ 291​​ 

​오늘날 현대 사회에서 복지경영학은 사회적 가치와 기업 경영의 결합을 통해 지속 가능한 발전을 추구하는 중요한 학문으로 자리 잡고 있다. 본서는 복지경영학의 개념과 필요성을 이해하고, 비영리경영의 접근 방법을 탐구하는 것을 목표로 한다. 또한 복지경영학의 기본 개념과 필요성을 다루며, 비영리경영의 접근 방법을 제시하고 복지경영학의 기본적인 틀을 이해할 수 있을 것이다. 그리고 경영학의 기초를 설명하고, 경영이란 무엇인지, 경영자가 어떤 역할과 능력을 가져야 하는지에 대해 제시하며 경영의 기본 원리를 살펴 볼 수 있다.

본서는 기업의 미션, 비전, 핵심가치 등 경영활동과 경영시스템에 대해 설명하고 기업의 목표와 전략, 정책을 수립하고, 경영시스템을 구축하며 성과를 분석하는 방법을 제시했다.

그리고 경영전략과 복지경영의 연관성을 탐구하고, 기업환경이 복지경영에 미치는 영향을 분석하며 다양한 경영전략 유형과 복지위기를 다루며, 기업이 직면한 도전과 기회를 설명했다.

또한 조직문화에 대해 조직의 정의와 조직문화의 형성, 조직 변화와 젠더와의 관계를 탐구하며 이는 조직 내에서 건강한 문화를 조성하는 데 중요한 지침을 제공했다.

그리고 윤리경영에 대해 윤리경영의 중요성과 기업의 사회적 책임(CSR), 지속가능 경영 및 ESG 경영을 제시하고 이는 기업이 사회적 책임을 다하는 경영을 이해하는데 도움이 될 것이다.

고객 관계관리의 정의와 등장 배경, CRM의 진화와 전략, NPO 기관에서의 CRM의 방향을 제시하고 이를 통해 고객과의 관계를 효과적으로 관리하는 방법을 이해할 수 있을 것이다.인적자원관리의 배경과 인사관리, 최근 방향, 사회복지 영역에서의 인적자원관리를 탐구하며, 인적자원의 효율적 관리 방법을 제공할 것이다. 그리고 지식 중심과 사회적 기업의 복지경영을 다룬다. 지식 중심의 복지경영과 사회적 기업의 순환별ㆍ기능별 복지경영과 사회복지경영과 지도력을 연구하며, 사회복지적 지도력과 복지경영, 지도력의 이해와 이론, 지도력의 실천을 제시했다. 이를 통해 효과적인 리더십을 이해할 수 있을 것이다.

본서에서는 특별히 포토보이스와 NPO 경영을 살펴보며 포토보이스의 정의와 NPO경영에 미치는 영향, 사례 연구를 통해 NPO 경영의 새로운 접근 방법을 탐구, 제시했다.

또한 본서는 사회서비스의 이해와 사회서비스 사업의 이해를 통해 사회적 지원 시스템을 이해할 수 있을 것이다. 비영리경영의 도약과 모색을 보며 기업윤리와 복지경영의 합리성, 문화복지와 비영리경영의 전망을 탐구하며, 복지경영의 미래를 모색해 볼 수 있다.

본서는 복지경영학을 이해하고 실천하는 데 있어 유익한 가이드가 되기를 바라며 함께 참여하여 주신 저자분들과 본서를 출판하여 주신 양성원 사장님과 직원분들에게 감사를 드린다.​​